Procol reports Zuari FarmHub cut freight procurement cycles by up to 95% with AI-led sourcing

Zuari FarmHub operates in a highly dynamic, season-driven environment where freight demand fluctuates across regions, routes and timelines. Its procurement relied on manual RFQs, offline negotiations and fragmented workflows. That limited visibility, slowed turnaround times and resulted in suboptimal price discovery.

Zuari FarmHub partnered with Procol to digitize and centralize its freight sourcing operations. It uses Procol's AI-powered sourcing suite, including smart RFQs, real-time e-auctions and analytics dashboards, to streamline vendor communication and improve participation. Custom approval workflows support faster, compliant decisions, and centralized spend analytics provide visibility across locations.

Procol says Zuari FarmHub has accelerated its freight procurement cycles by up to 95% while achieving about 6% cost savings, without stating a baseline for the savings. Procurement cycles that previously took up to 2–3 months have been reduced to near real-time execution, with certain logistics sourcing events completed within minutes. A Zuari FarmHub joint general manager says negotiation timelines have gone from months to real-time procurement.

• Replace manual RFQs and offline negotiation with real-time e-auctions to improve price discovery on freight.
• Pair digital sourcing with custom approval workflows so faster decisions stay compliant.
• Centralized spend analytics across locations support audit readiness and more strategic sourcing.