Chow Tai Fook unifies retail planning across 6,000 stores with o9 Digital Brain platform

Chow Tai Fook Jewellery Group, founded in 1929 and headquartered in Hong Kong, operates approximately 6,000 retail stores with a catalog of nearly 200,000 SKUs. The company sought a more data-driven approach to its retail planning to minimize stockouts of high-demand products, strengthen allocation so that the optimal product mix is provided to each store location, and better align its supply chain with market demand to expedite replenishment cycles.

Chow Tai Fook selected o9 Solutions' Digital Brain platform to consolidate its retail planning onto a single AI-powered system. The platform unifies four core functions: assortment planning, merchandise financial planning, production planning, and allocation and replenishment. It chose the platform because it is flexible and configurable. The company also named global order consolidation and supply chain integration among its priorities. Chow Tai Fook said it looks forward to working with o9, which operates across 30-plus industry verticals, not only as a platform provider but as a long-term strategic partner for its end-to-end retail supply chain and strategic planning initiatives.

As of March 2026, this deployment is in its early stages — quantified outcomes have not yet been reported. The partnership targets three measurable performance improvements: reducing stockouts of high-demand products, optimizing store-level product-mix allocation, and accelerating replenishment cycles. Strategically, Chow Tai Fook aims to:

• Transition from fragmented, siloed planning to a cohesive, data-driven model spanning the full retail planning cycle
• Enable store-level demand responsiveness across ~6,000 locations with tailored assortment decisions
• Strengthen supply chain resilience in a retail environment facing ongoing demand volatility and macroeconomic headwinds

Progress against these targets will become clearer as the implementation matures beyond the initial rollout phase.

• Retailers managing large SKU counts across distributed store networks benefit from highly configurable AI platforms.
• Unifying assortment, merchandise financial, production, and replenishment planning on a single platform can support cohesive, data-driven decisions at enterprise scale.
• Supply chain resilience is becoming a competitive differentiator for global retailers.