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Leading Marine Propulsion System Manufacturer (Brunswick)

World's Leading Marine Propulsion Manufacturer Saves $4.5M Annually with AI Freight Procurement

Curated & reviewed by Peter Korpak, Founder & Chief Analyst, 100SignalsHow we verify
$4.5M (5% of $90M spend)Annual Freight Cost Savings
60% improvement through automationProductivity Enhancement
100% of freight rates digitalizedRate Management Digitalization

Vendor-reported figures — source: pando.ai

Leading Marine Propulsion System Manufacturer (Brunswick)
Metric Before After Impact
Annual Freight Cost $90M $85.5M 5% reduction ($4.5M savings)
Procurement Productivity 60% improvement 60% improvement through automation
Freight Rates Digitalized 100% 100% coverage across all regions and modes
Procurement Cycle Time Weeks Days Weeks to days reduction

The Challenge

In automotive supply chain, freight procurement complexity scales directly with global footprint — and for this marine propulsion manufacturer operating across 100+ countries with $90 million in annual freight spend, that complexity had become unmanageable. Rate structures spanned ocean, air, LTL, and TL modes, with a single freight forwarder's rate card containing over 250 FCL base freight combinations and more than 20 accessorial line items. All of this was managed through disconnected spreadsheets with no authoritative source of truth. Manual RFP cycles ran for weeks over email, making it impossible to respond to volatile ocean and air market swings. The result was chronic rate leakage, inconsistent carrier selection across regions, and a procurement team consumed by administrative work rather than strategic cost reduction.

The Solution

Pando deployed an AI-powered freight procurement platform that replaced the company's fragmented spreadsheet workflows with a centralized digital environment. Machine learning and predictive analytics underpinned three core capabilities: automated anomaly detection across base rates and accessorials, intelligent pre-bid lane bundling analysis to concentrate volume and negotiate FAK rates, and post-bid scenario modeling for multi-dimensional carrier allocation decisions that weighed cost, service level adherence, and capacity reliability. The platform automated end-to-end RFQ orchestration — from event creation and carrier communications to bid normalization across heterogeneous formats — eliminating manual follow-up across email chains. A dedicated Contract and Rate Management module digitalized 100% of the company's rate structures and provided continuous benchmarking against live market rates. The implementation went live in 3–5 weeks, compared to the industry-standard 3–5 months, with coverage spanning all freight modes and regions from day one.

Results

The deployment delivered $4.5 million in annual freight cost savings — a 5% reduction on $90 million in global spend. Key outcomes:

  • 60% productivity gain through automation of bid management, rate compilation, and carrier communication tasks
  • Procurement cycle time reduced from weeks to days across TL, LTL, ocean, and air modes
  • 100% of freight rates digitalized across all regions and transportation modes

Qualitatively, the shift was equally significant: procurement specialists transitioned from data entry and email follow-up into strategic carrier relationship management and network optimization. The Global Logistics Director credited the platform's bid normalization capability with fundamentally transforming allocation decision-making across global operations.

Key Takeaways

  • Spreadsheet sprawl is a cost driver: Rate leakage and inconsistent decisions compound at scale — centralizing all rate data in a single platform is the prerequisite for any cost optimization program.
  • Bid normalization is a force multiplier: Automating standardization of carrier bids across formats frees procurement capacity for negotiation rather than data wrangling.
  • Volume consolidation requires full network visibility: Lane bundling and FAK negotiations only become viable once total spend is visible across all modes and regions simultaneously.
  • Fast deployment is achievable: A 3–5 week go-live on a complex global freight platform demonstrates that implementation risk is lower than most procurement teams assume.

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Curated
Last verified
Jul 28, 2026

Source

pando.ai

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